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Colleague feedback from Christmas 2015 highlighted the need for more time and information for stores, to effectively plan for the busiest time of the year. Work started on a range of support collateral in late August, which was delivered into Co-op’s 2,800+ stores in October 2016 – giving managers and colleagues plenty of time to plan and prepare.
Christmas is a crucial time in retail, not least because of the extra demands on the business in terms of planning and logistics. We worked with Co-op to create three, practical pieces of collateral that would give retail teams everything they needed to stay ahead of the game.
Every store received a Manager Guide that detailed supply chain, deliveries, availability, colleagues and more. To help continue with the best practice of learning and adapting, we included sections for managers to write down ideas for next year and barriers to success that can be addressed by the business.
To help each stores plan for the festive period, we created a double-sided wall planner showing an overview of key dates and logistical information.
And for each of Co-op’s 42,000 colleagues, we produced a fold-out pocket guide with key messages, services tips, store opening hours and space to write down their working hours. Co-op are seeing the results of their proactive approach. Their sales growth of 3.5% in like for like has been hailed by industry experts as ‘outstanding’.
and manager guides
uplift in like for like
sales for Co-op
“Co-op demonstrated best practice in learning from and adapting to challenges. By putting all the information into the hands of colleagues, they were empowered to make the difference.”