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Communicating Core Behaviors
IC & Engagement
6226 10 Danaher Core Behaviours case study4 header
in a nutshell

As part of a wider exercise to refresh the behaviours that set the performance expectations for their associates, Danaher wanted to revisit their career development tools to create a more engaging experience for both managers and their teams.

Hear from the project team.

The Danaher project team discuss the Core Behaviours brief, challenges and solutions.

The brief

Previously a paper-based exercise, the Core Form was a way for associates to evaluate their behavioural performance against Danaher’s ‘Leadership Anchors’.

While the exercise was meaningful, and a key part of an associate’s career development, there was plenty of room for improvement.

So, when Danaher decided to replace the Leadership Anchors with new Core Behaviors, in line with the business’s growth and evolution, it was a perfect time to explore ways to elevate the associate self-assessment experience.

The Danaher team wanted a solution which was easy to use and understand, modern and adaptable across their global community.

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Our response and delivery

Working closely together, scarlettabbott and Danaher explored how to take what was previously a manual exercise and turn it into a seamless digital tool.

Wireframing the process to refine the user experience, the project team explored various tools, settling on a bespoke microsite.

Working closely with the IT team, data and privacy, functionality and hosting were all carefully considered.

The finished site weaves in the Core Behaviors branding previously devised by scarlettabbott. A clean and intuitive experience, the self-assessment tool generates a branded PDF report that associates can use during conversations with their manager.

With a tight timeframe, the whole project was devised, developed, and delivered in three months, with 13 language adaptions.

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The impact

With the move from manual to digital, the team are now able to collect data to help measure and track interactions with the tool, which will set a benchmark for continuous improvement.

Visits to the page exceeded initial expectations (25,000), with more than double the amount of estimated traffic (55,000).

Anecdotally, HR, senior leaders and associates have fed back that the microsite has taken the evaluation exercise to the next level. Feeling invested in the tool, employees across the Danaher community have also been suggesting ideas for the future of the Core Form.

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