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Bringing vision to life at LV=.
People & Change
Culture LV Hero
vision narrative.
workshops in a box.
Best Employee Engagement Programme at the 2019 CorpComms Awards.
In a nutshell

LV= is a mutual society with a proud history and a strong identity. But internal changes and external pressures meant it needed a robust plan to take it beyond 2020.

The brief

The business turned to us to help articulate that plan as a clear vision, and communicate it to all their people.

Culture LV Work1

Our response and delivery

We worked with LV= to understand their purpose, ambitions and business plans. We then translated these into an inspiring, coherent vision narrative. With this in place, we helped LV=’s executive team to present the vision at manager roadshows, and an interactive learning experience for front-line colleagues.

Narrative nailed, we created a series of bold illustrations to help explain the vision. These featured on everything from posters to screensavers, and were the centrepiece of manager roadshows. We also designed a ‘workshop-in-a-box’ experience that managers could run with their teams throughout LV=.

Culture LV Work2

The impact

Awareness and understanding of LV=’s vision went through the roof. We’re now working on a revamp of its values and behaviours to help bring the vision closer day-to-day.

Culture LV Work3
“The ‘Big Team Talk’ was a really good, positive session and the team all commented on how much they enjoyed it. The people in the room stayed engaged throughout and I can confidently say that everyone contributed. I was particularly encouraged by how easily people could relate the strategy and ambitions back to what they do on a day-to-day basis.”
Paul Goodman, Customer Service Manager.
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