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Embedding cultural behaviours at Aviva
Culture & Change
Aviva Embedding cultural behaviours case study header
in a nutshell

We worked with the insurance giant to help them gauge the gap between employees’ current ways of working and the company’s new values and behaviours.

The brief

Insurance giant Aviva wanted to understand the gap between employees’ current ways of working and the company’s new values and behaviours.

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Our response and delivery

The solution? A digital sliding scale tool that allowed users to rate themselves against a pre-set behavioural profile for their level of seniority.

The tool generated a results report that users could refer to in their mid-year development conversations with their managers. It allowed colleagues to see what actions they could take to improve their scores over the next six months.

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The impact

Nearly 900 people used the tool in the first week it went live. The positive feedback on its look, feel and simplicity was echoed across the business.

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