We helped Dixons Carphone deliver a corporate strategy across their business, asking their workforce to get behind their new vision “We help everyone enjoy amazing technology".
With a new vision and strategy, Dixons Carphone looked to us for an impactful solution to help 43,000 employees clearly understand the role they play in achieving the strategy – and get fired up to be passionate about delivering for customers.
It was key that the message was simple and resonated with their colleagues and their everyday responsibilities, but aspirational, inspirational and focused on future success.
Our behaviour change model formed the basis of our approach, creating energy around the launch then urging people to take action.
With a bold, iconic design, the vision was everywhere nationwide. We created a launch film as a jumping-off point for the campaign, to pique people’s interest, which was viewed by 8,000 colleagues at events held across the business and was the top trending piece of content on their intranet.
To ensure colleagues understood the role they played in the bigger picture, team conversations took place at all levels, so individuals could attribute their daily activities to the vision. We prompted managers to work out what the vision and strategy really meant for them and their teams.
Colleagues are not only aware of the vision but understand how they fit into the bigger picture and how their contribution will help Dixons Carphone deliver against their strategy.
In a post-vision colleague conference, the proof was in the pudding. The stats told us that 95% of employees strongly agreed or agreed they had a clear understanding of the vision and the strategy that sits beneath it.