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Bringing personal experiences to life
IC & Engagement
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In a nutshell

As employees from a major professional services firm hastened to work from home, the topic of isolation and maintaining social connection became a priority focus to include as part of regular D&I comms. Employees found themselves in a variety of situations – from missing the office buzz to lacking a quiet or uninterrupted workspace at home. Coronavirus impacted employees’ lives in many different ways and reinforcing this while helping people stay connected during lockdown became key.

The solution? A fortnightly email newsletter full of stories co-created with employees from across the UK and Ireland. Each story offers a glimpse into the different situation each person finds themselves in, suggesting the things that people can do to help maintain connection.

Deliberately, the content touches on themes of diversity, recently including, for example, a series of stories about the impact on people of different faiths and soon to tackle the topic of ability and disability. Each story seeks to help the reader to make new connections and overcome previous misconceptions.

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Employee feedback has been very positive:

“I wanted to let you know that I’ve had multiple people contact me in the past few days asking about the Mental Health First Aider course.”

“Just to say this is an excellent newsletter – thoughtful, insightful and extremely relevant in today’s environment.”

“I must say I really enjoy the newsletter – it’s a great source of inspiration, optimism and being able to be vulnerable.”

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“I am hugely proud of our Belonging newsletter. It brings the value of inclusion front of mind for all our people and made real how, even though we are all in lockdown, we all experience the workplace differently. scarlettabbott have brought the power of storytelling to life, giving a strong, disruptive voice to all our people and accelerating our progress on D&I as a Firm.”
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