Culture & insights.

Understanding your world: insights into action.

Understanding your world: insights into action.

Assessing your current state enables you to chart a clear path to where you want to be. Our Culture & Insights team help you to test hypotheses, unearth the unseen and create a benchmark against which to improve. Our expertise is grounded in academic frameworks and robust methodologies, underpinned by behavioural science and cultural anthropology.

Whether it’s a diagnostic to explore and define your culture, project specific deep-dive research, a channel audit or ongoing internal communications evaluation, we work with you to understand why, and how, your people do what they do. We are experts in translating those insights into clear, pragmatic recommendations to drive meaningful change.

Our insights and culture work answers questions such as:

  • What do our people want and need and – to what extent – are we delivering on it?
  • What’s our existing and desired culture?
  • What’s our path from one to the other?
  • How do we maximise our people’s full potential?
  • How can we better leverage our culture for commercial and competitive advantage?

How we can help.

Top IC CC Culture2 276d88d3c1ee81d8027c230e4b44b08d Culture diagnostic

Your culture is the DNA of your organisation. The more you understand it, the better you can leverage and influence it. And that means a smoother and more effective path to your strategic goals.

Measurement Matrix Template 2023 Insights and measurement strategy

We’ve developed a range of best-practice solutions, founded in academic theory, that enable IC and employee engagement teams – and their organisations – get to grips with IC measurement.

Culture Images2 Quantitative, qualitative and ethnographic research

There’s a lot of talk about making work and business more ‘human’. But what does it mean to be human in the first place? Our expertise in cultural anthropology – the science of what makes us human — helps us get under the skin of your organisation.

Culture Diagnostic3 End-to-end channel audit and evaluation

Some people say that measuring the effectiveness of internal communications is difficult – we beg to differ! There’s no one-size-fits-all approach, and that’s why we’ve developed a range of measurement solutions to help you uncover the data you need to make informed decisions.

DSP 37 Unearthing what makes an effective team

High-performing IC teams undertake periodic research to understand what their audience want and need – and to confirm they have the resources and governance in place to deliver.

Readiness 150ppi Helping your people reach their PRiME

How people feel at work is a large driver of productivity – but measuring it can be hard. We offer measures around four key indicators of people sentiment in the workplace.

Our culture and insights team.

Lisa Hawksworth.
Director of consultancy
Meet Lisa
Lisa Hawskworth
Dr Alex Gapud.
Cultural anthropologist
Meet Alex
Dr Alex Gapud
Lindsay Kohler.
Lead behavioural scientist
Meet Lindsay
Lindsay Kohler
Lucy Carr.
Meet Lucy
Lucy Carr

How we’ve helped our clients.

Scroll to explore some of our recent Culture & Insights work
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Informing an evidence-based internal communication strategy.
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Proving and improving at GWR.
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Co-creating values across the globe.
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Talk to us about Culture & Insights.

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TopIC: Culture & Insights

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