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Bringing together the world of Naspers.
IC & Engagement
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countries reached.
app screen views.
brands contributing content.
In a nutshell

We work closely with Naspers‘ Group Communications Director as a trusted content partner, launching, tailoring and developing a colleague news app that can evolve as Naspers does.

We unite colleagues through ongoing editorial support, bringing Naspers‘ range of global brands together through live news updates from around the business, engaging colleagues and expanding their understanding of a truly global company.

The brief

Naspers want colleagues to feel part of one global team. Considering their global audience, the communications team wanted to introduce all of Naspers' 40+ brands to each other, underline their purpose and corporate narrative, and encourage cross-brand collaboration.

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Our response and delivery

We developed a content strategy for an all-colleague news app, becoming Naspers' internal journalists as we:

  • Gather, process and publish fresh, relevant content and rich media daily
  • Identify potential stories from the various media channels of individual brands, as well as research-specific stories on behalf of the client
  • Develop a tone of voice and writing style to ensure consistency across the stories
  • Design original graphics to support stories
  • Publish timely press releases.
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The impact

Colleagues from across the Naspers group now have one place to discover relevant stories and news. They’re able to share in the success of fellow companies, comment and like their favourite stories.

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The Point.

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