IC Visa coronavirus logo2
Making an impact on Earth Day and beyond
IC & Engagement
IC Visa earthday header
In a nutshell

For Visa, one day isn’t enough to show how strongly they feel about making sustainability part of who they are. That’s why they turned this year’s Earth Day into a company-wide Earth Week.

The aim was to cut through the noise of existing communications and encourage behavioural changes throughout their workforce.

By creating a week of engaging, rich communications and storytelling, we helped Visa colleagues learn more about the business’ sustainability agenda, highlighting how small individual actions can make a big difference to the planet.

We devised interactive materials for colleagues to explore, myth-busting guides to eliminate ‘fake news’ about environmental issues and a decision tree to help people make sustainable choices throughout their day.

Earth Week content was tailored to Visa Europe but was quickly adapted and shared with Visa’s Global team.

IC Visa earthday work5
IC Visa earthday work3
IC Visa earthday work2
IC Visa earthday work1
Related case studies

The Point.

The latest thinking from the team, direct to your inbox.

By submitting this form, I agree to the website's Privacy Policy

We’d love to hear from you

01904 633 399


The Old Chapel,
27a Main Street,
Fulford, York, YO10 4PJ


Spaces Oxford Street,
Mappin House,
4 Winsley Street,

© scarlettabbott 2022 Privacy Notice