For Visa, one day isn’t enough to show how strongly they feel about making sustainability part of who they are. That’s why they turned this year’s Earth Day into a company-wide Earth Week.
The aim was to cut through the noise of existing communications and encourage behavioural changes throughout their workforce.
By creating a week of engaging, rich communications and storytelling, we helped Visa colleagues learn more about the business’ sustainability agenda, highlighting how small individual actions can make a big difference to the planet.
We devised interactive materials for colleagues to explore, myth-busting guides to eliminate ‘fake news’ about environmental issues and a decision tree to help people make sustainable choices throughout their day.
Earth Week content was tailored to Visa Europe but was quickly adapted and shared with Visa’s Global team.