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A global safety celebration for Johnson Matthey
IC & Engagement
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In a nutshell

When Johnson Matthey, a global leader in sustainable technologies, wanted to build on the success of their inaugural Global Safety Day event and create a safer workplace for every one of their 13,000 colleagues around the world, they knew just the team that could help.

We empowered colleagues to take ownership and make their own pledges for safety. We did this through a unique mix of promotional collateral, video and interactive workshops.

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The brief

Johnson Matthey launched their first Global Safety Day event in September 2022, bringing their teams across the globe together to raise the benchmark on safety; focusing on practices, processes and procedures while championing continuous improvement.

Keen to create a bigger, better event for 2023, the team approached us to help deliver their campaign – on ownership and accountability – with a specific focus on behaviour change. The aim was to help every employee at Johnson Matthey understand the individual role they play in driving the highest standards of safety, building a safer workplace for all.

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Our response and delivery

To build on the successes of Johnson Matthey’s previous Global Safety Day we needed to deliver a campaign that was brand new and yet, familiar – to encourage colleagues to think differently about their behaviour at work.

Through immersive and collaborative sessions, we developed a ‘Workshop In A Box’ for facilitators. Translated into eleven languages, these materials allowed colleagues to conduct their own interactive and engaging sessions, while keeping them consistent across the globe.

Alongside the suite of printed collateral, we produced two films to mark Global Safety Day, helping bring the core themes to life.

Our approach empowered Johnson Matthey’s 13,000 colleagues towards taking ownership of safety, whether they were on the production line, in labs or offices.

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The designer's eye

“We always want to make every design visually exciting. But when the material is being translated into 11 different languages to be distributed around the world, consistency becomes the key. Word and sentence lengths can vary hugely between languages, and our designs have to allow for this. And with so many languages to translate for, and the associated cultural nuances, standardisation is essential. The collateral we created allowed for just this, while also remaining engaging and enticing.”

Chris Hudson, senior creative

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