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Strategy through storytelling.
IC & Engagement
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new strategy.
95 %
of colleagues better understood the strategy as a result of the session.
In a nutshell

Baker McKenzie used storytelling techniques to launch their new strategy to the firm. Members of their senior team shared personal stories and anecdotes to bring the various elements of the strategy to life.

The brief

When global law firm Baker McKenzie launched its new strategy, it had to resonate with colleagues, ensuring engagement from the very start.

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Our response and delivery

Our response was grounded in the art of storytelling. Over a series of short workshops, we identified personal stories for each of the leaders that linked to an element of the strategy.

We coached them in the skills and techniques of storytelling, so that when they presented at their Town Hall events, colleagues not only understood what the strategy included, but also why the senior team believed it to be the right one.

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The impact

The format enabled the team to break down the strategy into manageable, comprehensible chunks and explain why each element is important, immediately becoming credible advocates of the strategy.

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“Storytelling was the right approach to introduce our refreshed strategy as it enabled our people to hear a great story, remember the detail and then think about their own positions within the business and how they could translate this into making our strategy a reality.”
Laura Webb Du Preez, IC Manager.
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