Baker McKenzie used storytelling techniques to launch their new strategy to the firm. Members of their senior team shared personal stories and anecdotes to bring the various elements of the strategy to life.
When global law firm Baker McKenzie launched its new strategy, it had to resonate with colleagues, ensuring engagement from the very start.
Our response was grounded in the art of storytelling. Over a series of short workshops, we identified personal stories for each of the leaders that linked to an element of the strategy.
We coached them in the skills and techniques of storytelling, so that when they presented at their Town Hall events, colleagues not only understood what the strategy included, but also why the senior team believed it to be the right one.
The format enabled the team to break down the strategy into manageable, comprehensible chunks and explain why each element is important, immediately becoming credible advocates of the strategy.