James Houston.

Senior consultant

James is a senior member of the consultancy team and specialises in content and platforms – leading on the strategic planning and implementation of digital projects. He also heads up content targeting, front-line engagement and cyber security communications.

Before joining us in 2018, James enjoyed a career in news journalism and editing, before making the move into digital. He’s worked in agencies for 25 years, rolling out strategic digital publishing projects for internal and external audiences and developing specific expertise in gamification.

“Everything I do is about landing comms that resonate, with a message rooted in strategy but heard because it jumps out and strikes a personal chord. Loudly! I believe it goes way beyond words; graphics, animation, and video can all be great ways to engage people. I love finding the right format and channel and creating effective communications.”

Published articles

HRZone - Burnout. Why companies must change expectations

Articles by James

The Point.

The latest thinking from the team, direct to your inbox.

By submitting this form, I agree to the website's Privacy Policy

We’d love to hear from you

01904 633 399


The Old Chapel,
27a Main Street,
Fulford, York, YO10 4PJ


77 Farringdon Road,
London, EC1M 3JU

© scarlettabbott 2021 Privacy Notice