Frazer MacRobert.


Before joining us in 2023, Frazer’s career journey took him 6000 miles - and back - as he took a decade of marketing and communications experience to sunny Cambodia. Whilst living in Phnom Penh for four years, Frazer was Head of Communications for a HCD agency before joining a behaviour-change innovation lab focused primarily on solving complex problems for those at the bottom of the economic pyramid in Sub-Saharan Africa and South East Asia.

Having returned to the UK in 2022, Frazer commanded a role as a People Strategy & Change Associate primarily focused on safety culture. Joining scarlettabbott as an IC Consultant, he works with our clients to strategise and execute impactful internal communications, whilst bringing a human-centric approach to behaviour change, training, gamification, and all things interactivity.

What lights you up outside of work?

“I not-so-secretly delight in turning my interests into bizarre accomplishments. My love of football and design led to single-handedly creating the football kits for the Cambodian national team (22/23). I then published a book ‘Fan Centric Design’ based on a more human approach for the football industry. However, I pushed the bizarre further at the beginning of 2023 by turning a pub quiz topic of ‘animal collective nouns’ into a whole chaotic card-game called ‘Flamboyance’ (a group of Flamingos don’t-ya-know).

In short, I guess I like brainstorming how to mash up passions and talents into the weird and wonderful.”

Articles by Frazer

The Point.

The latest thinking from the team, direct to your inbox.
We’d love to hear from you
01904 633 399

AWARDS BADGES Agency Business white

The Old Chapel,
27a Main Street,
YO10 4PJ


The Black & White Building,
74 Rivington Street,

© scarlettabbott 2024 Privacy Notice