Before joining us in 2023, Frazer’s career journey took him 6000 miles - and back - as he took a decade of marketing and communications experience to sunny Cambodia. Whilst living in Phnom Penh for four years, Frazer was Head of Communications for a HCD agency before joining a behaviour-change innovation lab focused primarily on solving complex problems for those at the bottom of the economic pyramid in Sub-Saharan Africa and South East Asia.

Having returned to the UK in 2022, Frazer commanded a role as a People Strategy & Change Associate primarily focused on safety culture. Joining scarlettabbott as an IC Consultant, he works with our clients to strategise and execute impactful internal communications, whilst bringing a human-centric approach to behaviour change, training, gamification, and all things interactivity.

What lights you up outside of work?

“I not-so-secretly delight in turning my interests into bizarre accomplishments. My love of football and design led to single-handedly creating the football kits for the Cambodian national team (22/23). I then published a book ‘Fan Centric Design’ based on a more human approach for the football industry. However, I pushed the bizarre further at the beginning of 2023 by turning a pub quiz topic of ‘animal collective nouns’ into a whole chaotic card-game called ‘Flamboyance’ (a group of Flamingos don’t-ya-know).

In short, I guess I like brainstorming how to mash up passions and talents into the weird and wonderful.”