Elle is a senior writer and editor on our content and channels team with experience across all industries, thriving on crafting just the right words to get the message across. Knowing the difference between a story and what someone wants you to publish is a never-ending IC conundrum. Elle delights in finding the solution, working closely with clients to transform the mundane into the eye-widening.
Elle has been storytelling for the last 14 years, joining us in 2017. During her 12 years as an internal journalist, she developed an experimental news service from scratch, bringing internal storytelling to life and harnessing the power of peoples’ opinions through citizen journalism.
“Interviewing and getting the best from people is my calling card but I also like to ignite others’ passion in the written word. I’m not a fan of jargon and business BS, so let’s leave that at the chapel door.”