Dr.Alex Gapud.

Cultural anthropologist


Alex is scarlettabbott’s resident cultural and organisational anthropologist. One of his mantras is ‘Numbers have faces, statistics have stories’ and he's passionate about using qualitative and ethnographic data to understand employees’ lived experience on the frontline, to amplify employees’ voices and to create healthy, sustainable and human-centred cultures at work.

His other mantra is that ‘work is social’, encouraging us to think about the importance of social connections and relationships at work to maximise wellbeing.

With this approach, he combines anthropological theory with robust qualitative and ethnographic research to produce insight on the employee experience from their perspective and inform solutions that make a real impact for your people.
Before joining us in 2020, Alex completed his PhD and a teaching fellowship in Social Anthropology at the University of Edinburgh, where he twice won university-wide awards as a tutor.

What lights you up outside of work?

I still love mentoring some of my old undergraduate and Masters students from my time at Edinburgh. I’m also into all things fried chicken, Georgia Bulldog football (American college football) and the city of Vienna.

Beyond that, I curate Anthropology at Work, a website and resource to educate and inspire people with what anthropological and ethnographic perspectives can do in the world of work.”

Articles by Dr.Alex

The Point.

The latest thinking from the team, direct to your inbox.
We’d love to hear from you

01904 633 399

AWARDS BADGES Agency Business white

The Old Chapel,
27a Main Street,
YO10 4PJ


The Black & White Building,
74 Rivington Street,

© scarlettabbott 2024 Privacy Notice