Lucy Clapham.

Senior writer

Lucy is a senior writer working with a range of our clients, fashioning copy for newsletters, emails, social channels and publications, as well as crafting content for campaign and strategy work. Interviewing is her favourite part of the job: she loves talking to people – from the frontline to the boardroom – unearthing their stories and bringing them to life.

Lucy's background is in journalism, having spent a decade working at regional and local newspapers. She then crossed into agency life, working in PR before moving into internal comms in 2017. She still has a passion for print but has expanded her skills considerably since her junior reporter days and now enjoys working in a variety of mediums, especially audio and video

"I believe most problems – in life and business – begin when communication breaks down, which is why internal comms is so important. Keeping your team updated, informed, engaged and inspired is crucial to success. I love playing a part in contributing to this success by telling people's stories – everyone's got one to tell."

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