Insights.

Having access to robust and detailed insights is the only way to make truly informed strategic decisions that create meaningful change and value.
1 Insights Box v3

What we offer

Insights form the foundation of our value chain, allowing us to identify how and where to optimise your investment.

Through highly qualified research, measurement and evaluation, both long-term and in the moment, we identify what colleagues really want and need to unlock their full potential. This approach keeps everyone focused on desired outcomes and provides demonstrable return on investment.


Insights help you answer questions like:

  • What do our people want and need to reach their full potential?
  • What are the underlying business issues and opportunities?
  • Where do we focus our efforts to greatest effect?
  • How do I get answers to tough questions?
  • How do I know if we’re achieving our goals?
  • How do I prove we’re adding value not cost?

Ways we can work with you.

We have a range of bespoke solutions to help surface and harness insights in your organisation.

03 Insights Long term strategic
Listening activities, surveys & focus groups

Where broader foundation work is required, we devise bespoke qualitative and quantitative research programmes.

Informed by behavioural science and cultural anthropology, these are powerful tools that enable us to harvest critical insights from the full breadth and depth of your organisation.

02 Insights Short term impact
Workshops & discovery

These are hands-on, high energy and interactive workshop sessions.

Their purpose is to surface and evaluate your unique set of challenges and opportunities, leading to the co-creation of a robust, bespoke measurement strategy and/or full playback of session with our executive summary and recommendations.

17 IC Engagement Engagement surveys and workshops Surfacing your purpose

Is your purpose fit for purpose? Are you ready to meet the challenges ahead, knowing your people have a sense of confidence and connection in what your organisations goals are, and their role in helping achieve them?

Your purpose is one of the most important tools you can harness to help motivate your people, so it’s important to get it right.

Image Carousel29 Surfacing your values

Think of values as a translator between the loftier purpose and the practical, day-to-day actions to live out that purpose and get things done.

Values often have more emotion attached to them than purpose, and that emotion is a strong motivator of behaviour.

13 Culture Change Diversity and inclusion research Cultural anthropological listening audit

There’s a lot of talk out there about making work and business more ‘human’. But what does it mean to be human in the first place?

This is where our expertise in cultural anthropology – the science of what makes us human — differentiates our insights offering. This is especially the case if you need a deeper dive into understanding your people and your culture.

The Measurement Matrix©.

We’ve developed a range of best practice solutions, founded in academic theory, that enable IC and employee engagement teams, and their organisations, to finally get to grips with IC measurement.
Learn More
Insights GWR Logo
Proving and improving at GWR.
Insights GWR Banner
Insights Nex Logo
Co-creating values across the globe.
Insights Nex Banner
Insights Aviva Logo
Tracking Sentiment Simply.
Insights Aviva Banner
Insights Sainsburys Logo
Informing an evidence-based internal communication strategy.
Insights Sainsburys Banner

TopIC: Insights

Gathering insights to make better decisions.
Some people say that measuring the effectiveness of internal communications is difficult – we beg to differ! There’s no one-size-fits-all approach, but that’s why we’ve developed a range of measurement solutions to help you uncover the data and feedback you need to make informed decisions about your best next steps.
Solutions Insights DARK

The Point.

The latest thinking from the team, direct to your inbox.

By submitting this form, I agree to the website's Privacy Policy

We’d love to hear from you

hello@scarlettabbott.co.uk
01904 633 399

York

The Old Chapel,
27a Main Street,
Fulford, York, YO10 4PJ

London

77 Farringdon Road,
Farringdon,
London, EC1M 3JU

© scarlettabbott 2021 Privacy Notice