IC channel audit and evaluation.
An end-to-end approach
Some people say that measuring the effectiveness of internal communications is difficult. We beg to differ.
There’s no one-size-fits-all approach, but that’s why we’ve developed a range of measurement solutions to help you uncover the data and feedback you need to make informed decisions about your best next steps.
Undertaking research periodically enables you to understand which channels are performing and why, as well as getting to grips with what your audiences want and need.
Our five-phase IC audit is a best practice research method that results in robust recommendations that you can put into action.
Our clients often tell us they don’t know what to measure, or how. That they have too much, or too little data, or that resource is tight, but they still need to demonstrate their performance to stakeholders and make improvements.
Our long-term strategy makes measurement simple, focusing on objectives and measuring only what you need to measure, simply and regularly.
Campaigns lasting six months or less are sometimes measured at the end, sometimes at the start, and on a lot of occasions, not at all. IC teams tell us that this lack of insight gets in their way – they want the information that will help them to react during the campaign.
Our short-term measurement strategies enable you to track the impact of your campaign throughout.
Sentiment tracking is a simple way to track the effectiveness of internal communications. By comparing how people feel before and after they received a message, you can see your impact.
Our Moodchecker is a quick-deploy tool to help you gather data from your people at the click of a few buttons.
It can be even harder to get people together to test ideas and gather feedback, as teams are split, and face-to-face sessions are almost impossible. On top of that, people may not always feel comfortable giving negative feedback to people they know and work with.
Our experienced facilitators can help lighten the load and provide an external ear by running virtual focus groups with 6-12 people at a time, to get insight on any topic you need to find out more about.
