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Cultivating careers at Currys
IC & Engagement
Currys Career Week hero image
In a nutshell

How do you demonstrate to your people that you care about their career development? That was the principle behind Currys’ first-ever Careers Week in 2023. Our challenge was to quickly design essential materials – think roller banners, posters and social cards – to help promote the event and facilitate career conversations. And all in a vibrant and creative look and feel.

The result? The ‘one of the most successful internal campaigns ever’, with enthusiastic participation from frontline colleagues to senior leaders, 115 of whom shared their career top tips on Workplace.

career tips shared by colleagues
reactions on Workplace
rating from employees

The brief

Currys takes careers seriously. The company invests significant time and energy helping colleagues from across the UK&I to take charge of their careers. To prove their intent and make a greater impact, Currys held a Careers Week – an event packed full of activities and content, and all with the aim of sharing how colleagues can nurture their careers and own their development.

The careers team had a big ambition: to make the event Currys’ most exciting and engaging event ever. Doing so demanded impactful creative at speed: we needed to concept, design, amend and deliver everything the team needed – from double-sided roller banners, posters, social cards and more – in a matter of weeks.

Currys Career Week alongside brief

Our response and delivery

Before any work began, we knew we needed to nail the creative of Careers Week quickly. If we didn’t, we’d risk missing an immovable deadline for printers and internal comms professionals. Our response was simple: collaborate closely to agree how far to “push the brand”, and tailor our creative to each specific deliverable, meaning fewer late-stage amends and making an ambitious print deadline achievable.

Naturally, when working to such tight timelines, quick and clear communication was essential. Collaborating on a shared Teams channel meant we could collaborate at pace and make important decisions together, while also giving greater visibility over priorities, budgets and updates.

Currys Career Week response

The impact

Careers Week was cited as one of the most successful internal campaigns Currys has ever had.

Employees ranging from shop floor colleagues to the senior leadership team got involved; sharing more than 115 personal careers tips on Workplace.

Currys Career Week impact
“A HUGE thank you for all your support and expertise in helping us land the first Careers Week at Currys. From start to finish, you have given excellent advice, feedback and insight on how we can make the most out of our partnership. Despite the tight deadlines and changing demands, you have smiled, supported us throughout and managed to get everything delivered beautifully and on time. We have had record engagement from our colleague and great feedback from the business.”
Hannah Greengrass, Talent and Performance Management Partner
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