get in touch

phone-icon+44 (0)1904 633 399
address-iconThe Old Chapel, 27a Main Street, Fulford, York YO10 4PJ

stay in touch

Follow us on social media. Sign up to our email updates for regular news, views and insights from our world

join us


Are you a comms, creative or editorial superstar? We are always on the look out…




Digital transformation in the electronics industry
back to grid

in a nutshell

We helped UK electronics distribution giant Electrocomponents drive digital transformation through thorough research, measurement, and with robust, outcomes-focused recommendations.


the challenge

Faced with a complex business of various cultures, multiple legacy platforms, pockets of shadow IT and departments at different stages of digital transformation, our electronics client needed clarity as to what their digital communications state of play was, and how it could be advanced.

the response & delivery

We devised a thorough digital research programme that led us to interview senior stakeholders around the world, survey employees about their tasks, desires and needs, and host face to face workshops with non-desk based employees. Through this, we obtained authentic insights and data to paint an accurate picture of the current digital landscape and opportunities available to the business.

Our research resulted in a data-led 28 page report with clear recommendations across themes such as infrastructure, governance and user personas, to support the business and provide the insights and research they need to drive their digital transformation journey.


page data-led


areas of



the impact

Our report enabled the Internal Communications team at Electrocomponents to present back findings to the EMT, with agreement and action taken on all four key recommended areas of action, and an overhaul of how the business approached the development of digital communications for all employee user groups. True, research-led, action orientated digital transformation.

what did our client say about it?

“All in all the research has proven to be very valuable. It’s come at the right time, with people very willing to use it to adjust plans they already had, and it’s helping us get things done more quickly than I had anticipated. You’ve knocked it out of the park.”

Kevin Chapple, Head of Internal Channels and Content