16th Mar 2020
3 Min Read

Cultural anthropologist joins consultancy team

Jeremy Petty
Jeremy Petty
Culture & Insights

We‘re delighted to welcome another member of the team as we continue to grow across York and London.

Here‘s the press release in full:

Employee engagement consultancy appoints cultural anthropologist as team continues to grow

scarlettabbott welcomes PhD to enhance academic insights into culture and change communications.

Employee engagement consultancy scarlettabbott has appointed cultural anthropologist Dr Alex Gapud during period of growth which has seen four new consultants join the team across the York and London offices.

Gapud, who previously held a Teaching Fellow position at the University of Edinburgh where he gained his PhD in Social and Cultural Anthropology and has a background in recruitment and training in the United States, has joined the York team as a consultant.

He will lend his expertise in culture and social interaction to the consultancy’s internal communications practice, providing insights to help shape strategic communications for a portfolio of global clients across retail, financial and legal sectors.

This academic focus will have long-lasting benefits for scarlettabbott’s clients, explains Gapud, ‘the role of internal communications is vital for driving organisational change but there is certainly a need for more academic rigor in the industry.

“Combining deep scientific understanding of what drives meaningful cultures and relationships with internal communications best practices can unlock the sustainable change that transforms employee engagement.”

Gapud’s appointment continues a trend of expansion at scarlettabbott which has seen 10% growth across the York and London teams so far in 2020.

Gapud is a welcome addition to the team of expert practitioners, says managing director Jeremy Petty. “Increasingly, our clients are looking for innovative change solutions that also demonstrate real value to their leadership teams. Alex’s expertise absolutely supports our mission to underpin internal communications with robust science and measurable impact.

We are excited to have Alex on board. His knowledge is an incredible asset to the team and will prove a major advantage to our clients.”

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