Time-poor readers demand that we give them what they need, how and when they want it. But the more complex or nuanced the story, the harder we need to work to grab their attention.
As consumers, we think in brands. We consume BBC News on TV, on our phones, on Twitter and via news alerts. We look for the brand, not the channel. And we also look for peer reviews and the chance to comment, question and challenge.
This is your chance to build a content brand that’s future-proofed to work across multiple channels.
An approach to storytelling that helps build a bigger picture through the power of choice.
From little snippets to long-form articles, posts to podcasts, mosaic content is about making sure that there's something for everyone, where and when they want it.