17th Mar 2021
3 Min Read

GUIDE | Mosaic Content. Making the most of your stories

Elle Bradley-Cox
Elle Bradley-Cox
IC & Engagement

Cutting through the noise has never been so challenging

Time-poor readers demand that we give them what they need, how and when they want it. But the more complex or nuanced the story, the harder we need to work to grab their attention.

Flexing your content muscles

As consumers, we think in brands. We consume BBC News on TV, on our phones, on Twitter and via news alerts. We look for the brand, not the channel. And we also look for peer reviews and the chance to comment, question and challenge.

This is your chance to build a content brand that’s future-proofed to work across multiple channels.

Introducing mosaic content

An approach to storytelling that helps build a bigger picture through the power of choice.

From little snippets to long-form articles, posts to podcasts, mosaic content is about making sure that there's something for everyone, where and when they want it.

Explore our quick guide to mosaic content

  • A breakdown of the content challenges we face
  • An explaination of mosaic content and how the approach works
  • Quick case study examples from global organisations.

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