Audience profiling helps you split employees into groups based on their needs and preferences. In this quick working session, we can help you map out your different persona groups and set some principles for communicating to each of them
For large campaigns, new channels or a new leader, a defined tone of voice will help you communicate consistently no matter topic you’re addressing. Based on your objectives, we’ll help you identify the words and phrases to use and create a tool that you and your team can keep referring back to.
When it’s time to update an existing channel or contribute to a longer-term culture programme, the language you use can be a real symbol of change. Through a series of interactive exercises, we’ll explore your ambitions, assess your current tone of voice and produce recommendations for the language to use to enable change.
If your organisation and people have moved on faster than your tone of voice, you could be facing a real disconnect between you and your audience. We’ll work with you to deeply understand the words and phrases that are authentic to your leaders, your culture and your brand, and help you scale them to address the specific topics you need to talk about in the most appropriate way.