Achieving the perfect tone of voice.

How you say things conveys just as much meaning as what you say. An inappropriate tone can disengage an audience before they’ve even reached your key message. Our content consultants can help you refine and define a tone of voice for your campaign, channels or leaders. Getting this right from the outset means you’ll achieve authenticity, consistency and, ultimately, delivery of your desired objectives.
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How to define an internal tone of voice for your content and channels.

You need to segment your audience

Audience profiling helps you split employees into groups based on their needs and preferences. In this quick working session, we can help you map out your different persona groups and set some principles for communicating to each of them

One size doesnt fit all

You need to set a consistent and authentic tone

For large campaigns, new channels or a new leader, a defined tone of voice will help you communicate consistently no matter topic you’re addressing. Based on your objectives, we’ll help you identify the words and phrases to use and create a tool that you and your team can keep referring back to.


You need to deliver an emotional impact through language

When it’s time to update an existing channel or contribute to a longer-term culture programme, the language you use can be a real symbol of change. Through a series of interactive exercises, we’ll explore your ambitions, assess your current tone of voice and produce recommendations for the language to use to enable change.

C Ut to the feeling

You need to totally overhaul how you sound

If your organisation and people have moved on faster than your tone of voice, you could be facing a real disconnect between you and your audience. We’ll work with you to deeply understand the words and phrases that are authentic to your leaders, your culture and your brand, and help you scale them to address the specific topics you need to talk about in the most appropriate way.

Corporate dry stale

Your facilitator

Lisa Hawskworth
Lisa Hawksworth
Director of culture & insights

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