3rd May 2023
3 Min Read

PODCAST | Ep.4 Make me care

Elle Bradley-Cox
Elle Bradley-Cox
World Changers

If you want someone to listen to you, they need to care about what you have to say. And to do that, you need to have their trust, too. But trust is distinctly lacking these days, begging the question: how do we build it back?

We explore the answer to this – and more – in the latest episode of the World Changers podcast.

We talk to the team and some of our internal comms friends about what they look for in a trusted news source, and the stories that struck a chord with them recently, before content colleagues Elle Bradley-Cox and Charlie Feasby sit down to discuss how communicators can overcome the challenge of distrust and disconnect among employees.

    Listen to the episode

    Cut to the chase:

    • What the team looks for in a trusted source – 01:28
    • An external perspective: our internal comms friends share their thoughts – 05:41
    • How can communicators tackle the challenge of disconnect and distrust? – 08:47
    • The bliss point – 14:45
    • Empathy in storytelling – 20:40

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