Protecting the natural world from the climate crisis is a huge, complex and emotive topic, and there’s a growing expectation on businesses, as well as governments, to take the lead. And it isn’t only environmental matters on the agenda: organisations are being scrutinised for their stance on social justice issues, how they treat their employees, and what impact they have on their communities.
The stories of your efforts in the space need to be shared and internally to reaffirm your ESG commitments to a broad group of stakeholders. And the most important stakeholder? Your people. In fact, 30% of UK workers will look for a new job unless ESG efforts are increased.[i]
The way you communicate about ESG is just as important as what you’re doing about it, at least from an HR and engagement point of view.
We’ll help you define your terms, so that you’re talking about sustainability and social issues in a coherent way and in language that resonates with employees and potential recruits. As part of this, we’ll create a strategic ESG narrative and message framework to bring consistency to your comms.
Involving your people is a great way to enhance outcomes and increase engagement when it comes to ESG.
Studies show that 74% of employees find their job more fulfilling when they are provided with opportunities to make an impact on environmental and social issues; so including them in your ESG plans can add to a positive employee experience. [ii]
We’ll help you to develop business-wide ideation schemes, incorporate ESG into recognition activities, and integrate sustainability and social issues into your regular internal communications, all while measuring the impact we’re having.
Striking the right tone can be particularly tricky when it comes to environmental and social issues. It’s very easy to fall into ‘greenwashing’ or stray towards competitive rather than collaborative tendencies.
We can sense check what your leaders are saying to make sure their messages are landing the way they were intended.
Environmental, social & governance (ESG) policies and practices are in the spotlight.
Businesses have a moral duty to do the right thing for the planet and for their people, but investors are using ESG factors to evaluate company performance. Employees and potential employees care about this, too.
The stories of your efforts in this space need to be shared externally and internally to reaffirm your ESG commitments to a broad group of stakeholders. And the most important stakeholder? Your people.
Download our free guide to getting your ESG communications right.