Plus, we’re curious! Stories keep us hooked because we want to know how something ends.
Storytelling connects us to our work. It’s far more than just a static literary expression. It offers windows into other people’s worlds to help us see other perspectives and ideas more clearly. And stories make us feel something. We make decisions based on our emotions and how something makes us feel.
Explain: make people understand. Bring your strategy, objectives and goals to life; make abstract concepts clear.
Connect: make people care. Build empathy and inclusion for better outcomes; drive people to live values, behaviours and culture.
Motivate: make people act. Help get people behind your purpose and vision; feel motivated and empowered to deliver results and sustain high-performance.
Lead: show the way. Get people to back your judgement and have confidence in your decisions; share struggles, vulnerabilities and strength.
Persuade: show your value. Present with confidence; pitch for budget or buy-in from your stakeholders.