Mosaic content.
Our approach to making the most of your stories across your internal and external channels.
When we’re hit with a million messages a minute and uncertainty and disinformation are rife, is it any wonder audiences have little patience and trust in the messages they receive?
Our mosaic content method takes your biggest stories and divides them into compelling pieces designed to work perfectly for the channels you use to reach your people.
Blending the solid working practices of journalism with the thoughtful principles of employee engagement gives us the power to explore every angle, unpick all the facts and transform the story to suit different readers’ tastes.
Why? Choice. Employees engage with their preferred formats and channels.
What’s more, you can measure their choices – and do more of what they
like, and less of what they don’t.
Time poor readers demand that we give them what they need, how and when they want it. But the more complex or nuanced the story, the harder we need to work to grab their attention.
Dividing your story into bite-sized pieces gives your audiences the power of choice. They can dip in and out of the channels and formats they prefer – when they want – and create their own bigger picture.
Find out how with our free guide to mosaic content, our approach to making the most of your stories across your internal and external channels.
