Producing high-impact employee magazines.

Print is still a highly effective way to reach people, but faces pressure from the perception of cost and sustainability. If an employee magazine forms part of your channel mix, we can help you make sure every square centimetre works as hard as possible to drive value in your organisation.
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How to get maximum value out of employee magazines.

You need to listen to your audience:

Many organisations tell us that employees didn’t say they liked their employee magazine until they took it away. If you’re looking at how to optimise your printed publication, start by listening. Our consultants and writers can help you gather the insight you need to make a smart decision about your magazine.

What do reader think

You need to refresh the look and feel

When not managed carefully, magazines can suffer from content overload with too much on the page, or content drought – where pages carry last-minute additions to act as filler. Our expert content and design team can not only give your magazine a new identity, they can help you establish a bank of regular formats to make populating your magazine much easier.

Make it pop

You need to take a multichannel approach to content:

If you’re investing in producing content for your magazine, why wouldn’t you use it on your intranet, Yammer or other internal channels? Our content team have perfected the ‘Oscars approach’ to storytelling, taking one story and making it right-sized for your different channels.

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Your facilitator

Lisa Hawskworth
Lisa Hawksworth
Director of culture & insights

Get in touch.

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