International Women's Day, Mental Health Awareness Week, Pride. Every year, D&I dates of note set the tone and templates for our comms content.
And every year, organisations tread a fine line, trying to avoid rainbow washing. Or anything that could be perceived as simply ‘performative’. Or only the bare minimum to tick the box.
One thing is for certain. With so much noise, we’re already reaching comms capacity. And it’s not a fair race. If you’re creating content for IWD, are you doing it for IMD? If you’re posting about Pride, are you also shouting about Trans issues?
So, is it time to break free from annual awareness dates and set our own agendas? The pros could be truly authentic comms driven by the business and its people rather than the pressure to join in. The cons could be even more messages into an already crowded space and more work for busy internal communications teams.
In this session, our expert panel explores: