How to: Test the tone of your digital channels

The variety of opinions and messages across your company’s digital channels can be huge.

Especially when you could be dealing with over 10 different platforms, with thousands of users on each. From email and intranets to Yammer and Workplace, the tone can really vary from one to the other, therefore, it’s really important to ‘test the tone’ on your digital channels from time to time and measure what’s working… and what isn’t.

We don’t just mean measuring the number of responses to articles and seeing what’s popular and what’s not. Although these are important, it’s WHAT is being said that can really impact the whole online ambiance.

Download our digital guide below to help you measure what‘s on your digital channels and decide "what‘s next?"