20th Nov 2018
3 Min Read

How to: Test the tone of your digital channels

Lisa Hawksworth
Lisa Hawksworth
Culture & Insights

The variety of opinions and messages across your company’s digital channels can be huge.

Especially when you could be dealing with over 10 different platforms, with thousands of users on each. From email and intranets to Yammer and Workplace, the tone can really vary from one to the other, therefore, it’s really important to ‘test the tone’ on your digital channels from time to time and measure what’s working… and what isn’t.

We don’t just mean measuring the number of responses to articles and seeing what’s popular and what’s not. Although these are important, it’s WHAT is being said that can really impact the whole online ambiance.

Download our digital guide below to help you measure what‘s on your digital channels and decide "what‘s next?"

More on this TopIC

The Point.

The latest thinking from the team, direct to your inbox.
We’d love to hear from you

01904 633 399

AWARDS BADGES Agency Business white

The Old Chapel,
27a Main Street,
YO10 4PJ


The Black & White Building,
74 Rivington Street,

© scarlettabbott 2024 Privacy Notice