19th Mar 2021
3 Min Read

Recognising one year of lockdown

Lindsay Kohler
Lindsay Kohler
Behavioural Science

The UK first went into lockdown on March 23rd, 2020. Can you believe it’s been an entire year? We can’t either. Since the pandemic first hit, employees have faced ups and downs, and employers have found themselves needing to provide more support and more novel support.

March 23rd, 2021 is not a time for celebration, but it is a key date that deserves recognition within your organization. This is a time to look back at what you’ve learned, and also set goals for what you want to have achieved when we come out of Lockdown — which we will.

We asked our comms community and members of our team two key questions.

  • Looking back in time to last March and knowing what you know now, what advice would you give yourself?
  • Now cast your mind forward to March 2022. You made it through everything the pandemic threw at you. What will you be patting yourself on the back for achieving?

Let’s see what they had to say.

The science fo reflection

From a behavioural science standpoint, anniversaries are ‘temporal markers’ – noticeable moments in time at which we’re psychologically more open to reflection and change. Think about how the New Year ushers in a new attitude towards healthy eating and exercise.

We have an opportunity to harness this ‘fresh start’ effect through internal communications around the anniversary.

A simple activity for you

To guide you and your teams on making the most of this moment of reflection, we’ve developed a simple exercise. You can use this for yourself, or share with your teams.

There is light at the end of this tunnel, and we’ll get there. Together.

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