TopIC Banner - How to: Test a hunch with a focus group
20th Nov 2018
3 Min Read

How to: Test a hunch with a focus group

Lisa Hawksworth
Lisa Hawksworth
Culture & Insights

Use all the brain power in your business to get the answers you need.

Bringing people together from across a business can bring in entirely new perspectives, ideas and experiences.

These sessions can be an invaluable spotlight on the matter at hand, or an overload of information that isn’t relevant to the conversation. It’s essential that focus groups are kept on track to harvest the information you need.

We’ve broken down five pieces of advice to get the most out of a focus group, from who to invite, through to the types of questions you might ask, and more importantly, how to ask them.

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