If there’s ever a time when businesses need to be agile, responsive and authoritative, it’s during a crisis.
But overburdened IC professionals are finding that imperative is butting heads with an issue that’s dogged our profession for decades: the protracted, multi-stakeholder sign-off process.
It’s an ironic situation. Those complex loops are designed to protect the integrity and reputation of the business. But during a crisis, they can do the exact opposite, delaying and possibly complicating timely communications. The consequence? Damage to the organisation’s relationship with the workforce, potential damage to its reputation and the creation of an information void in which misinformation thrives.
Now is the time communicators need to be trusted and empowered. We can’t abandon diligence and discipline, but we need to recreate business-as-usual processes to fast-track what we need to do.
Easier said than done, for some. But there are a few relatively simple steps that organisations can take to put in place a more streamlined workflow.
Many of us are engrossed in firefighting just now. It’s all very well some consultant writing a blog about things you need to put in place to succeed when it’s too late to do so. Finger wagging is so annoying, I know.
But between breaths, finding the capacity to take the steps needed to streamline your approval process could be transformational.
And, when things settle back down (they will), you can use this approach and your experience to affect changes to your business as usual activities – saving your organisation huge amounts of time and money and cementing your place as an empowered and trusted professional.
If you have crisis comms questions, need help, or just need an ear do get in touch.
This article is part of a series linked to our 2020 World Changers report, featuring ten key trends leaders need on their radars.
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