27th Jul 2020
3 Min Read

VIDEO | Communicating diversity and inclusion authentically

Russ Norton
Russ Norton
Diversity & Inclusion

Diversity and inclusion is an increasing priority for internal communicators. The #BlackLivesMatter movement has quite rightly brought the issue of systemic racism to the fore and is demanding change. The Gender Recognition Act, if passed, will discriminate against trans people. And we are seeing more and more cases of sexism and homophobia reported in the press.

Now is not the time for inaction. But how do internal communicators respond to the urgent need to put these sensitive topics on the agenda?

In our Q&A webinar, we were joined by internal communications professionals who’ve been doing just this, throughout Covid and before. In this deep-dive session, they share their advice, tips and guidance on how to communicate diversity and inclusion with authenticity and impact.

Our guest panellists

We were delighted to be joined for the session by:

  • Rayna Miller, head of employee engagement at Smart DCC
  • Jennifer Butcher, internal communications manager, AB Connect

Watch the full session

Looking for a specific question? Here are the timestamps

00.00 Welcome and introduction to the session

05.00 Panel introductions

11.50 What do you think the role of internal communicators is in the space of D&I?

18.25 Looking back at the response to the Black Lives Matter protests, what changes have we seen made for the better in the long-term?

32.08 Where do you start? And how do you turn up the volume on one topic without excluding another?

36.13 How do internal comms teams ensure fair representation of all characteristics of diversity on their channels and talk about it with authenticity?

44.51 Which structures create the best conditions for positive, lasting change?

51.47 Is it our job to translate the language of D&I?

57.55 When we're faced with pushback from employees who believe D&I messages are irrelevant to them, what's the more compelling case - moral or business?

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