We love to amplify voices from across the organisations we work with, but when it comes to social sharing that’s often something we encourage rather than control.
So when EY’s employer branding team came to us with a brief to help them encourage more experienced hires to join the professional services firm, we set all our storytelling and advocacy experience towards the challenge.
Our solution? A film series featuring real EY colleagues sharing their own unique perspectives on why they joined – and why they stay – at EY.
“The joy of this project is its many layers. After focusing on the hero film, we got stuck into the 10 social edits. It was always the ambition behind the creative, to have real people front and centre, and these edits allowed us to delve into the personal stories of real EY colleagues. They are the heart of this campaign.”
The first film in the series is now live. It sets the scene for all the films to follow – where we’ll feature each of the contributors’ powerful stories separately.
“This powerful video really resonates with me.
“I used to think a career in massive companies like EY would mean you would easily get lost amongst the many voices and faces.
“But here at EY, I don’t just feel heard – I feel valued, respected and like I belong. There is so much investment in me that goes well beyond ensuring I have everything I need to do a great job; the investment encourages me to be the best I can be in every way (in work and in my personal life). I have loved my journey at EY so far, and I can’t wait to see where it leads me in the future.”
“I am so privileged every day to work at a company who actual practice those values written on the walls! I’m so privileged to work with such inspiring, supportive and forward thinking people; my EY family. I’m so privileged to work in this culture of empowerment that is EY!”
“I love what I do ”