15th May 2023
3 Min Read

How do you win awards on equity? Just say YAY!

Russell Norton
Russell Norton
People & Change

A 100 per cent success rate and a top prize at the Global Equity Awards: it’s safe to say our RS YAY! campaign hit the mark.

When you’re giving away 100 shares to every employee, it shouldn’t be hard to get people on board. But when you have more than 8,000 colleagues in 32 countries across the globe, that task becomes a lot harder.

Multiple languages, cultures and financial jargon – you’ve got to cut through it all to help a campaign land. This was the dilemma faced by RS Group – leaders in industrial product and service solutions.

So how did we share the messages in a simple way that everyone in the RS family could understand? Well, we helped crack it thanks to some simple wordplay, transcreation, collaboration and heaps of joyous expression.

With every eligible employee taking up the offer of shares in the business and the campaign taking the Best Plan Communication Award for less than 10,000 employees at the 2023 Global Equity Awards, we’d say that’s a success.

What else can we say, but YAY?

Read the full story and find out how we did it here

And what did the RS team have to say?

“A huge, big thanks to all the team at scarlettabbott for their creativity, pushing the boundaries and working with multi-language versions. Working with all of you was once again a huge pleasure – and it’s lovely to have received this recognition. We couldn’t have done this without you.”

Rebecca Thody – Group communications manager: global supply chain and diversity & inclusion at RS Group

Here’s what we had to say …

“I loved discovering how the word YAY translated into languages around the world. It was a good news message and it’s always such a treat to bring some joy into a comms campaign.”

Russ Norton – Director of client experience at scarlettabbott

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