6th Apr 2021
3 Min Read

Facebook Workplace introduces new video features

Tony Stewart
Tony Stewart
IC & Engagement

Ever evolving, Facebook Workplace has introduced new functionality around videos, helping create a richer experience with more interactivity and better reporting. Here are some of the highlights:

An interactive live experience

During a live broadcast, you can now share your screen alongside your camera feed. That way, the audience get to see you and the awesome content you’re presenting at the same time.

In addition to now being able to include multiple hosts in a live production, you can also have the Q&A session alongside you on screen. The experience creates more dynamic rapport between the presenters, as well as opening up the questions being asked by the audience.

Better analytics

Workplace have improved their reporting functionality, giving you access to the data on video views, unique viewers and watch time. You can also see audience questions, reactions and how many people saw the original post that promoted the video. These metrics allow you to dig deeper into the audience participation around your videos.

Rights management

It’s now possible to restrict who can download your videos internally, as well as dictating specifically who in your organisation can download those videos.

Learning opportunities

With Facebook aware of just how important live video and broadcast is within the enterprise, they’ve created an educational video hub within Workplace. Users can explore the resources available to learn more about the different video options on the platform and how to get the best out of them.

Need some help navigating those options? Want to chat about how video can really bring your employee engagement and experience to life? Get in touch.

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