Strategic IC evaluation.

The regular measurement and evaluation of IC performance, aligned to your strategy
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Strategic IC evaluation helps you:

  • Combine data from multiple sources
  • Present data simply and visually
  • Demonstrate performance versus objectives.


Our strategic IC evaluation provides a visual online dashboard that combines data from multiple sources to demonstrate the performance of your internal communications simply and regularly – and for the long term.


Clients often tell us they don’t know what to measure, or how. They say that they have too much, or too little data and that resources are tight; but they still need to demonstrate their performance to stakeholders and use the information to prove and improve. Our strategic IC evaluation makes measurement simple, focusing objectives on well-formed outcomes and measuring only what you need to measure, simply and regularly.


The journey starts with a Discovery Workshop, where our scarlettabbott experts get under the skin of your IC strategy to identify what you need to measure and how. We’ll then build those findings into the online measurement dashboard giving you as much, or as little, ongoing support as you need.

Interested in how strategic IC evaluation could help your organisation? Get in touch.

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