Undertaking research periodically enables internal communications teams to understand which channels are performing and why, as well as getting to grips with what their audiences want and need.
It’s this insight that gives us the evidence to identify what’s working, where we need to improve, or adjust and ultimately, how we’ll strategically focus internal communication to generate maximum value for the business.
As your partnering team, we adopt the spirit of a ‘critical friend’, to add maximum value to the research. The best results come from experience, expertise and being bold enough to ask the tough questions that might otherwise not be asked. Our five-phase approach is a best practice research methodology that results in robust recommendations.
More than just the ‘what’, the crucial part of the audit process is the how; how we’ll work collaboratively, how we’ll engage your people, and how we’ll develop pragmatic and stretching recommendations that drive your IC function – and your business – forward.
Interested in how the ICaudit could help your organisation? Get in touch