Campaign and event tracking.

The short-term and time-bound measurement of specific projects, events or campaigns
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Campaign and event tracking helps you:

    • Measure the impact of a short-term campaign
    • Present data simply and visually
    • Demonstrate performance versus objectives.


Campaign and event tracking drills down on the detail of a definitive activity or timeframe. The visual online dashboard pulls in data from two or three main sources to demonstrate how you’re performing on a specific time-bound campaign.


Campaigns lasting six months or less are sometimes measured at the end, sometimes at the start, and, on a lot of occasions, not at all. IC teams tell us that this lack of insight gets in their way – they want the information that will help them to react during the campaign. Campaign and event tracking consolidates key data on a regular basis to present a simple, live update of performance. It gives you the power to identify where you might need to focus or correct course.


We kick off with a light-touch Discovery Workshop, where our scarlettabbott measurement experts will work with you to establish what you need – the measures and timeframes – before building the information into an online dashboard. How you use the data is up to you but we’re on hand to advise throughout the campaign and to provide analysis and recommendations at the end of the project.

Interested in how campaign and event tracking could help your organisation? Get in touch

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