Behavioural change.
Different problems have different solutions. Behavioural science kicks problem-solving up a notch by helping you better understand why and when people choose to act — as well as when they don’t.
Whether it’s buying into an initiative, taking a one-time action, or creating ongoing and sustained habit changes, understanding the barriers that prevent employees from taking action is always the first step.
Communication is just one prong of an effective engagement strategy. Understand and use defaults, ordering effects, reciprocity, and more.
This could include popular behavioural science concepts, such as framing, messenger effects, and more.
