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Digital
Employee-driven business growth through gamification
Aviva Game of Growth
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in a nutshell

Business strategy and growth are tricky subjects to talk about at a performance review, especially if you’ve little experience of them yourself. The Game of Growth allows employees to experience these complexities first hand, and have better review conversations as a result.

Check out the video below, or click on ‘read more’ to find out all about it!

 

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the challenge

Growth is an important topic for Aviva this year, and is an important element of this year’s performance review conversations. However, it’s difficult to talk to colleagues about a topic that few of them have direct experience of.

the response & delivery

The best way to understand and empathise with something is to experience it; so we decided to make every employee the CEO of their own business for 15 minutes!

We built a Game of Growth game, where employees were challenged to grow their own financial business through allocating resources and making growth decisions throughout the game, with their results presented to them at the end.

7,700

games
played

5

translated
languages

1

great talking point
at performance
reviews

the impact

Over the three months of launch, the game was played by over 7,700 employees

“Game of Growth = game-changer.

Really enjoyed working with you on it. Loving the impact it’s had in the business and excited about how we continue to bring our growth story to life.”