Communication That Hits Differently

Creating one consistent employee experience for 9,000 global colleagues takes alignment behind a single story. But as RS Group grew, some teams had different values and some didn’t have any at all. So we helped co-create a new set of values that represent the behaviours and mindsets needed to take the organisation to the next level.

Those values had to land with everyone, everywhere: from on-the-road salespeople and warehouse workers to team leaders and senior managers. That meant a rich campaign spanning digital channels, interactive tools, conversations and ambient media. And to help them ripple right around the world, we transcreated everything into 11 languages.

People learned more through a values reflector – a digital quiz to reveal which values came naturally, and which took a little more effort – while we tooled up managers with training sessions and facilitator guides to help them get deep in discussion with their teams.

The result? The values are showing up at all levels of the business, are a key part of day-to-day recognition on Viva Engage and are helping drive positive results in RS Group’s regular pulse survey.