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Aviva logo
Big Conversations
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in a nutshell

Insurance giant Aviva engages employees in the strategy and purpose through their manager-led Big Koru conversations. As a result 90% of employees say that they understand the strategy. What is more, those who rate their conversation as good or better are 1.3 times more likely to understand the strategy than those who rated their conversation average or below average.


the challenge

With around 30,000 employees across the globe, and the strategy of a huge organisation to convey, the approach needed to be simple, translatable and adaptable to reach and engage employees.

the response & delivery

Recognising their challenge, Aviva adopted a multi-media and multi-lingual approach and gave managers the tools to take ownership of their Big Koru conversations with their team, tailoring it to their specific needs. Simple manager guides and tabletalkers supported by leadership tools and videos were translated into 6 languages – all tied together with a consistent look and feel.

To set the tone, recognition played a key part and managers were encouraged to tailor the conversation, making the Big Koru relevant to the team and what they do.

The Big Koru conversation continues to go from strength to strength, and colleagues truly understand the value of holding conversations. We continue to hold focus groups and interviews post-Koru, to aid with future development that meets colleague needs.


colleagues reached
around the


of employees
understand the


different languages

the impact

“You have helped us push the boundaries, change our thinking, bring ideas to life and wow our stakeholders. You’re always there, and always ‘on’. Your pace is second to none, and without it, we simply couldn’t deliver what we do for our 30,000 people around the world.”

Gillian McGill, Head of Global Internal Communications