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Top three to try

Measurement isn’t one-size-fits-all (we know we keep saying that, but sorry, it's true!). In fact, there are oodles of ways that you can learn more about how people are feeling in your organisation. Here are our top three measurement tips to try, well, why not today?

 

 

Also known as a sentiment check, a short, simple and user friendly online or paper-based survey of one to three questions.

Great for:

Short-form opinion questions like ‘the event helped me to learn more about the strategy’ or checking sentiment such as ‘how are you feeling right now?’

Use it:

Before, during and after a campaign or event to check how the messages are landing.

It’s worked really well for:

 

A detailed piece of research about your IC function, usually including online and paper-based surveys together with focus groups.

Great for:

Establishing a baseline to understand where you are now, learning how your channels and messages are perceived and where you need to improve

Use it:

To inform your IC strategy or to explore where you think you might have a challenge, or opportunity.

It’s worked really well for:

 

A 1:1 face-to-face or virtual, structured interview.

Great for:

Learning the detail, testing findings and shaping strategies

Use it:

Where you need to glean the opinions of specific audience types – such as leaders or remote workers – and where you might need to delve into more detail.

It’s worked really well for: