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Writing for online

RECOMMENDED FOR: Anyone with responsibility for writing or publishing for a digital platform
duration One day  group flexible

in a nutshell

Learn techniques to tailor your content to an online platform.

In this session you will explore tried and tested techniques to enhance your online writing and publishing. Use practical hands-on exercises to broaden your skillset and understand how to apply different writing styles to different online formats, including intranets, portals and apps. You will learn best practice principles and techniques in this highly interactive session.

your facilitators

Writing for online

Andy Payne

Director of consultancy

Andy has developed content for creative engagement strategies across a range of industries that includes brands such as Marks & Spencer, Adidas, John Lewis, Coca-Cola and Aviva. Andy has extensive experience in influencing at a boardroom and senior stakeholder level. He regularly designs and facilitates training courses, workshops and interactive events.


Writing for online


Head of Client Services

With more than ten years’ experience in helping clients maximise the impact of their channels, Becky previously lead the Content and Channels team of editors, writers and project managers. In her current role as Head of Client Services, she continues to support clients in developing content publishing strategies across their channels to ensure all content resonates with the intended audiences.