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Cross-channel content creation and curation

RECOMMENDED FOR: Anyone with responsibility for producing content across multiple channels in your organisation.
duration 3 hours  group 6 people

in a nutshell

Maximise your channels mix with content that informs, inspires and involves your audiences.

This session will help move your team, or individuals, responsible for creating content beyond being content distributors, through being crafters and drafters, and onto becoming internal communication content specialists. You’ll develop the skills that enable you to advise when, where and how to produce content across multiple channels which aligns to your company strategy – and brings it to life.

your facilitators

Cross-channel content creation and curation

Rachel Thornton

Founding Director

Rachel led Internal Communication functions for Marks & Spencer Money, First Direct and Norwich Union before joining scarlettabbott in 2006. She now leads projects for our global clients on transformation, strategy, 
vision and values. Rachel is vastly experienced in facilitating workshops for leadership teams with highly interactive learning experiences.


Cross-channel content creation and curation

Becky Chelin

Head of Client Services

With more than ten years’ experience in helping clients maximise the impact of their channels, Becky previously lead the Content and Channels team of editors, writers and project managers. In her current role as Head of Client Services, she continues to support clients in developing content publishing strategies across their channels to ensure all content resonates with the intended audiences.