Mosaic content.
Our approach to making the most of your stories across your internal and external channels.
Different people like different things.
When reach and resonance is your challenge, mosaic content is our solution.
When we’re hit with a million messages a minute and uncertainty and disinformation are rife, is it any wonder audiences have little patience and trust in the messages they receive?
Our mosaic content method takes your biggest stories and divides them into compelling pieces designed to work perfectly for the channels you use to reach your people.
Blending the solid working practices of journalism with the thoughtful principles of employee engagement gives us the power to explore every angle, unpick all the facts and transform the story to suit different readers’ tastes.
Why?
Choice. Employees engage with their preferred formats and channels. What’s more, you can measure their choices – and do more of what they like, and less of what they don’t.
Senior writers Elle Bradley-Cox and Jacey Lamerton chat with guest Chris Maloney about the impact mosaic content has had at Rolls-Royce.
In a busy and distracted world, how can we cut through the noise?
In our World Changers podcast, host Elle Bradley-Cox is joined by guest voices to explore a new era of storytelling.
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