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Meet Tony Beresford, Creative Director, beard enthusiast and ice-cream traditionalist

It’s fair to say Tony knows a lot about the creative world, but he’s always hungry to learn more. We chat with him about early memories, great reads and inspiring advice.


If you could time travel, where would you go and why?
1960s Docklands London; simply to buy lots of waterfront property and leave it all to my future self.

What’s your favourite flavour ice cream?
Rum and raisin – my wife says I like all the old-lady flavours.

What’s the earliest thing you can remember?
My mum going ‘round a corner a bit too fast and me falling out of the back of the car. It was the 70s and a pile of laundry doubled up as a car seat.

What’s a great book you’ve read?
American Gods by Neil Gaiman. I’ve always loved him – his work with illustrator Dave McKean is what inspired me to become a graphic designer. The novel is one of those fantasy fictions where a whole new world is opened up, right in front of you. I couldn’t put it down and I soon lapped up the sequels, spins-offs and novellas. I daren’t watch the TV show in case it’s rubbish in comparison.

What fictional character would you like to meet?
Gandalf – just to see if I can get past him.

What’s the best piece of advice you’ve received?
“Be true to yourself and you will never fall” The Beastie Boys, Pass the Mic (1992).

What’s the worst thing you did and got away with?
I accidentally poisoned my sister’s rabbit by feeding it laburnum seeds, as I thought they looked like peas.

Where is your favourite place in the world?
The Scottish Highlands. I love the isolation, the landscape, the air and the people – but not the midges.

Which historical figure would you like to be and why?
That is tough. David Cameron I think. Mainly so I could’ve just kept my big, flappy mouth shut about ever even holding a European Union referendum.

What was your favourite toy growing up?
Anything Star Wars – I had a BIG collection of the original Kenner/Palitoy lines.