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It’s the final countdown

Feast your eyes on this pre-festive treat, where we celebrated all things measurement month throughout November.

In support of AMEC’s measurement month in November – dedicated to shining a light on measuring the effectiveness of communications – we’ve been sparking the conversation around IC with an extravaganza of hashtags, freebie downloads and chats dedicated to the things that numbers do.

If you’ve missed any of the action, then check our Twitter feed or Inspire pages where you’ll find a treasure trove of gems linked to 30 days of reducing the gap between measurement and practical action.

Now it’s over, all we have to look forward to is Christmas… but fear not, we’ve done the maths, crunched the numbers and rounded up best bits of measurement just for you.


Easy as one, two, three

Faced with a remote, disconnected or shift-based workforce, measurement seems a minefield. The strategy here is to focus. Don’t boil the ocean, just dip your toe in the water.


The multiplier effect

Big pictures, sample sizes, print, planning and outputs, outtakes and outcomes – there are many ways to maximise your measurement.


Getting to the root of what matters

We shape our internal communications to suit our audiences’ needs from how they consume content to which devices they have – but do we evaluate our communications in the same way?

Four fantastic freebees

Digital downloads to digest


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